Case Studies & Writing

Articles & Insights

Reflections on cognitive design biases, product narratives, and lessons learned from translating complex requirements into simple designs.

May 2026 • Behavioral Psychology

We Design for Rational Users. But Rational Users Don't Exist.

An exploration of how unconscious human biases, emotional triggers, and heuristic shortcuts define how people interact with interfaces. Designed for designers facing cognitive bias friction points.
April 2026 • Storytelling

From Silent Reader to Storyteller

My perspective on why storytelling is the most critical tool for a product designer—communicating ideas, designs, and business value. Relates three small ideas from a pandemic writer.

Let’s Build Something Meaningful

Have thoughts on design psychology, or need a speaker/collaborator? Reach out.