From Complexity to Clarity.

Lead end-to-end design for B2B SaaS portals, automotive search discovery utilities, and dashboard interfaces. Collaborated with engineering teams to match technical capabilities with visual components.

• Designed and launched the Autolexica discovery platform, driving 3,000+ early visits and 500+ successful validation queries.
• Led the UX redesign of Sahelo e-commerce catalog search paths, expanding user sessions by 7% and conversion rates to 3.4%.
• Optimized operational dashboards, simplifying layout hierarchy to reduce task processing time by 50% (from 40s to 18-20s).
• Leveraged behavior-tracking analytics tools (GA4, Microsoft Clarity) to pinpoint user drop-offs and iterate on product flows.

Conducted user interviews and wireframe research for web apps. Supported the design system expansion by developing reusable interactive elements.

• Created interactive wireframes and UI prototypes, streamlining reviews by stakeholder groups.
• Analyzed user journey maps and observed physical retail habits to design simple structural solutions for multi-floor stores.
• Coordinated directly with dev teams to resolve UI alignment bugs and verify responsive performance.

Built foundations in computer systems, APIs, database logic, HCI, and frontend languages. Gained analytical skills that now facilitate smooth designer-to-developer translation.